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Art Director / Game Artist
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Julie's Farm Assets

Julie's Farm is a F2P mobile game developed by Ringtail Games. As the Art Director I'm responsible for defining the style on the visuals and providing guidance to the art team in the shape of documents, samples, feedback, processes, and troubleshooting.
Also communicating, supervising and organizing external vendors in the production of 3d assets and marketing assets.
Credits to individual artists involved in this project:
Concept art and Illustration: Sofia Lantz and Maddison Jones
UI / UX: Brenda Montes and Maciej Godzina
Animations, Unity integration: Kajsa Lundqvist
Technical Artist: Matheus Dalla
3d assets partner: Ringtail Studio

Julie, our main character. In Julie's Farm, characters are shown both in 2d and 3d space.

Julie, our main character. In Julie's Farm, characters are shown both in 2d and 3d space.

Fredrik and Markus, we can see here their initial concepts, some in game facial expressions for story driven conversations, and 3d models.

Fredrik and Markus, we can see here their initial concepts, some in game facial expressions for story driven conversations, and 3d models.

Trudy, Bertie and Bart. The game is for mobile devices, so the models are kept on the low poly count side, while still getting a good read on their bodies and facial expressions

Trudy, Bertie and Bart. The game is for mobile devices, so the models are kept on the low poly count side, while still getting a good read on their bodies and facial expressions

A few of Julie's Farm buildings. All buildings have a broken state and 5 different levels that are unlocked as the player progresses into the story

A few of Julie's Farm buildings. All buildings have a broken state and 5 different levels that are unlocked as the player progresses into the story

A sample of the decorations for Julie's Farm. As with any town builder, a wide variety of decorations gives the player a chance to express themselves and bring a personal touch to the story. Julie's Farm has over 100 decorations.

A sample of the decorations for Julie's Farm. As with any town builder, a wide variety of decorations gives the player a chance to express themselves and bring a personal touch to the story. Julie's Farm has over 100 decorations.

I wanted to give a little peak of the process that goes into our assets. For the most part is what you'd expect, but added a blocking step for some assets after the design was fleshed out. The little time invested in this pays off down the line.

I wanted to give a little peak of the process that goes into our assets. For the most part is what you'd expect, but added a blocking step for some assets after the design was fleshed out. The little time invested in this pays off down the line.

This blocking makes it easier and faster to get correct orthographic views from all angles and is a great way to check on relative scales in the universe. We found that the 3d assets are more true to concept as a result.

This blocking makes it easier and faster to get correct orthographic views from all angles and is a great way to check on relative scales in the universe. We found that the 3d assets are more true to concept as a result.

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